Photo: Candice, founder & designer
Est. 2007 · Relaunched 2015
It started with a design problem.
It was 2007 when designer Candice Safdieh came up with the idea of leggings with an attached skirt. In the gym and on the street, Candice frequently saw women wearing legging-and-skirt combos that were mismatched and just plain sloppy looking.
Without delay, Candice drew up a design, sourced quality fabric, and had a local factory produce the first 200 pieces. Just like that, Joyful Activewear was born.
Snoga Athletics launched in 2015, when Candice realized there were still very few quality activewear options that addressed the needs of women from all backgrounds.
